Businesses use email marketing because it’s a good source of repeat sales and an important customer retention technique, but dependendable software is required for successful e-newsletter campaigns. AWeber, Constant Contact and MailChimp are the top email marketing software programs and have their own pros and cons. Learn more about what makes each email marketing service unique, so you can make an educated decision for your company.
AWeber: Feature-Filled Email Marketing Software
AWeber is well known for its spam scoring system that warns you if your e-newsletter has a high chance of being marked as spam. As a result of its strict anti-spam policy, this email marketing software has built a good relationship with Internet service providers and 99% of e-newsletters are delivered to inboxes instead of junk mail folders. AWeber also offers unique features such as shopping cart integration and an online archive of your e-newsletters that can be linked from your website as well as through social media.
Constant Contact: Excellent Customer Service
Constant Contact and AWeber are often compared as they have similar pricing and features. Nevertheless, Constant Contact has been able to set itself apart in terms of its customer support. In addition to a toll-free number for the United States and Canada, this email marketing service has a free phone number for the United Kingdom and another dedicated line for international customers. Any customer who phones in is offered “personal coaching” through the many features of the email marketing software. Constant Contact also places more emphasis on social media with social statistics, an integrated e-newsletter social sharing button called “Simple Share” and further customer service through the company’s social media platforms.
MailChimp: An Email Marketing Service for Beginners
Although MailChimp has less features and was founded later than the other two email marketing software programs, its main advantage is that it’s completely free to use if your company has less than 2,000 subscribers. It’s often ideal to start with this email marketing service and you can import your subscribers into other email marketing software platforms as your list grows. The primary disadvantages of using MailChimp is that its free version doesn’t allow you to set up autoresponders (automatic emails) and analytics data is less comprehensive, but this email marketing service should be more than enough to use for new businesses.
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